Thrive Collective
On the final day of Hip Hop’s 50th Anniversary Year, we offer our love letter to hip hop: “Coke La Rock is Still Here.” Video by Eric Mason. Filmed at the Hip Hop 50 Block Party. Hip Hop is for the Children Fake Friends | RSA x R.H.Y.M.E By: Randy Mason February 27, 2026 0…
read moreOn August 11th, 2023, The Hip Hop Museum threw a block party at Mill Pond Park in the Bronx to celebrate the 50th Anniversary of Hip Hop. We couldn’t miss the celebration! Thrive Artists Michela Muserra, May Bukowski and Kadeem Phillip led interactive painting experiences for visitors while six iconic NYC Graffiti Artists painted six…
read more
Stella McCartney celebrated the 50th anniversary of Hip Hop at its SoHo boutique during New York Fashion Week, hosted in partnership with BMI (Broadcast Music, Inc.). The store, located at 112 Greene Street, was once the landmark location of the historic Greene St. Recording studio. With a performance by next-gen rapper Kaliii, a special guest appearance by…
read moreThat time eight iconic NYC street artists transformed a school building in two weekends. Watch how it’s done. Tats Cru x Thrive Collective x Projectivity PS 9 The Ryer Avenue School (The Bronx) 1st Floor: “Welcome to the Bronx” BG 183, Bio, Nicer 2nd Floor: “Bronx All Stars” Andre Trenier, Daze, Marthalicia 3rd Floor: “Global…
read more
Living, Breathing Artists from the Bronx Tats Cru’s work around the school entrance. It’s a rare school that features murals by some of the greatest street artists in the world, but P.S. 9, Ryer Avenue Elementary School does! A massive mural makeover transformed three floors of this Bronx-based elementary school over the past two weekends.…
read moreR.H.Y.M.E x The Point CDC R.H.Y.M.E (Rhymes Help Young Minds Excel) 2022 music and mentoring program in collaboration with the The Point CDC. Students learned about the art of rapping, storytelling and songwriting through a series of workshops where participants wrote and recorded original lyrics and shot a music video about love and empowerment. The…
read more
Coming Soon to the Metaverse, in collaboration with the Universal Hip Hop Museum. Thrive Collective’s NYC Homecoming Week live art murals, featuring work by: THE BRONX John “Crash” Matos Wilfredo “Bio” Feliciano, Tats Cru Sotero “BG183” Ortiz, Tats Cru Hector “Nicer” Nazario, Tats Cru STATEN ISLAND Marc “Cramcept” Mazurkiewicz Adam “ADM” McLeer, LOB Michael “Lask”…
read moreGrateful to see some of the Homecoming Week murals featured in this story by WPIX11 about the upcoming 2022 Red Bull BC One World Breakdancing Championships. The canvas murals are being temporarily exhibited at the Universal Hip Hop Museum‘s pop up space, and will be digitized for a virtual exhibition while the Museum’s permanent facility…
read more
“It’s Time for Hip Hop in NYC” Free Concert Series Kicks-Off in The Bronx August 16, 2021 First 1,000 ticket holders who arrive at concerts can receive a free, limited edition “It’s Time for Hip Hop in NYC” T-Shirt Live temporary art installations will be curated by Thrive Collective and feature Tats Cru, among other…
read moreHumbled to be featured in the latest installment of Your Neighbor’s Backyard’s “Good Neighbor” series, which highlights people who are using their resources to help others. Filmmaker Jonathan Cortizo tells the story of Thrive Collective helping bring to life artist Tijay Mohammed‘s design for the Black Lives Matter mural in lower Manhattan. Tijay shares what he hopes…
read more