Coke La Rock is Still Here: Thrive’s Love Letter to Hip Hop

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On the final day of Hip Hop’s 50th Anniversary Year, we offer our love letter to hip hop: “Coke La Rock is Still Here.”

Video by Eric Mason. Filmed at the Hip Hop 50 Block Party.

Hip Hop is for the Children

PS 92 x RHYME

Rhymes Help Young Minds Excel at Adrian Hegeman P.S. 92 Thrive Collective & Speek Lyfe are proud to present another R.H.Y.M.E music and mentoring project with students at Adrian Hegeman P.S. 92 Guided by mentor and teaching artist Lawrence Coles, 5th grade seniors worked together to leave a lyrical legacy for their younger peers at…

JHS 127 BE YOURSELF

JHS 127 x R.H.Y.M.E powered by Council Member Amanda Farías We are proud to present “Be Yourself,” an original song and music video created by students from JHS 127 in the Bronx. The song’s message celebrates individuality, reminding us that every person is uniquely and wonderfully made, and that staying true to yourself is far…

I.S 117 I NEED MY RESPECT & LET IT BURN

We are proud to present another meaningful collaboration with I.S. 117. “I Need My Respect & Let It Burn” is an original song created by middle school students that explores the powerful connection between learning, respect, and passion. When respect is present, learning can flourish—and the spark of passion can ignite. Through this project, students…

Take Care | PS 34 Franklin D. Roosevelt

Thrive Collective Art Academy x PS 34 Franklin D. Roosevelt x University Settlement x Council Member Epstein Thrive Collective’s Art Academy is an interdisciplinary hands on experience for students. This spring at PS 34, University Settlement after school program students were invited to explore and interpret the theme “Tomorrow Starts Today” through beats, rhymes and…

PS 44 CLASSROOM

Projectivity and Thrive Collective proudly present R.H.Y.M.E. at PS 44 Staten Island. Over the course of a semester-long project-based learning experience, students at PS 44 explored songwriting, hip-hop art and culture, audio recording, and the powerful connection between mic skills and life skills—including communication, collaboration, creativity, confidence, and community. “Classroom” is an original song written…

BMCC | How You Feel

R.H.Y.M.E x BMCC Spring 26 Students and staff at BMCC are exploring the therapeutic nature of art and Hip Hop through R.H.Y.M.E (Rhymes Help Young Minds Excel). The process of collaborative art making strengthens community, expands our social network and cultivates a sense of belonging. During the 2026 spring semester students gathered twice a week…

Next Level Cultural Exchange in Mexico

Randy Mason Returns from Next Level 11.0 Cultural Exchange in Mexico We’re proud to celebrate Randy Mason, RHYME (Rhymes Help Youth Minds Excel) Director at Thrive Collective, who recently returned from Next Level 11.0 after serving as a teaching artist in La Laguna, Mexico. The program, organized by the U.S. Department of State Bureau of…

City as a Playground

City as a Playground: A Rap on Leadership, Hope, and the Wheel of Change Cities often get described in the language of crisis—battlegrounds of competition, inequality, and noise. But artist and leader Randy Mason of Thrive Collective invites us to imagine something different. Inspired by the work of Leadership Foundations and the reflections of Dave…

Fake Friends | RSA x R.H.Y.M.E

R.H.Y.M.E x Renaissance School of the Arts We’re proud to celebrate another powerful creative collaboration with the Renaissance School of the Arts (RSA) sponsored by New York City Council. Since 2021, Thrive Collective and RSA’s staff and students have partnered on multiple mural and music projects that highlight the community’s talent, creativity, diversity, and unity.…

JSWISS GRAMMY Recognition

R.H.Y.M.E teaching artist JSWISS earns his first GRAMMY nomination JSWISS earns his first GRAMMY recognition as a prominently featured artist on drummer/composer Nate Smith’s album LIVE-ACTION, which was nominated for Best Alternative Jazz Album for the 68th Annual GRAMMY Awards. Their collaboration “UNDEFEATED”, which also features trumpeter Marquis Hill, is the album’s only rap feature…

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